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Aagrahya — Digital invitations & event experience

Aagrahya (aagrahya.com) is a digital invitation and celebration platform built for modern Indian families: elegant wedding, birthday, puja, and anniversary cards; RSVP collection; a live blessings wall for messages and photos; and optional shagun via UPI — without forcing guests to install an app. Hosts create an event in minutes, share a single link on WhatsApp or SMS, and track everything from a dashboard. The marketing site and sample cards emphasise warmth, privacy, and clarity so the product never feels transactional. My work focuses on product narrative, landing UX, responsive layouts tuned for family group forwards, and flows that stay simple for every age group.

  • Premium templates for weddings, birthdays, pujas, and anniversaries — regional names, family lines, muhurat and venue blocks that read like a printed card on any phone.
  • Guests open one link: RSVP, send blessings, optional shagun through their own UPI apps; hosts see a live wall and can export memories after the event.
  • No guest login wall: share in WhatsApp groups, forward in the family, and still get a full-screen invite experience.
  • Host dashboard brings messages, photos, and contributions together; privacy messaging makes clear guest data is not sold.

Strategy

Landing UX, invitation templates, RSVP & blessings flows, WhatsApp-first sharing, trust copy

Client

Personal — Aagrahya

Technology

Web app, real-time blessings, payments optional, mobile-first UI

Marketing & hero story

Marketing & hero story

The homepage positions Aagrahya as a warm alternative to tacky forwards: headline, trust chips (WhatsApp-friendly, UPI optional, no app), social proof, and CTAs to start an invite or view a live sample card — aligned with how Indian families actually discover and share events.

How it works for hosts and guests

How it works for hosts and guests

The “how it works” section breaks the journey into three steps — build the card, share the link, watch blessings arrive — with bullets on multi-event cards, SMS/email, and the live wall so first-time hosts understand the full product, not just a static PDF.

On mobile the same story collapses into a thumb-friendly column: primary actions stay visible, typography stays legible in bright outdoor light, and the invite preview still feels ceremonial on a small screen.

Invites on the phone guests already use

Most guests first tap the link inside WhatsApp; the experience is optimised so the card, RSVP, and blessings wall feel native to that context without horizontal scroll or tiny legal grey text.

On mobile the same story collapses into a thumb-friendly column: primary actions stay visible, typography stays legible in bright outdoor light, and the invite preview still feels ceremonial on a small screen.

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